It was probably somewhere between chopping trees and replacing septic tanks that we realized we weren’t really cut out for normal careers. Plus all of our cash was going straight into snowboard and surf adventures. So, we decided to just go ahead and do it for realsies, yo. When we created WI-ME we made it our mission to finally offer the world a brand that was unwavering in quality, but accessible to all. You'll never find an overpriced WI-ME snowboard, and we will never compromise quality. If that sounds good to you than come on in. If you have other internet related things to do instead that's cool too I guess. . . We worked really hard on this though. Just saying.