Tribe Snowboards is located in Mammoth Lakes, California where we design, manufacture, and test our boards at the world renown, Mammoth Mountain. TRIBE was founded by Jake Elhart, a snowboarder and craftsman from Michigan, turned Mammoth local. Inspired by the combination of early 2000’s snowboarding and California’s skate/surf scene, Jake had a vision to build an innovative and sustainable American-made snowboard brand that consumers would want to connect with. In September 2014, the journey towards that vision began.
This was when Jake partnered with his father, “Big Jeff”; and purchased their first two snowboard presses from a builder in Los Angeles and immediately moved them to Mammoth for the 2014/15 season. We established our location in the Mammoth Industrial Park, behind the Volcom Brothers Skatepark, and knew this was the perfect location for our shop. Building our boards in Mammoth was essential to our growth and development, and with the mountain less than 8 minutes from TRIBE’s doorstep we were pumped.
Shawn Ross, joined the TRIBE to assist Jake with manufacturing along with research and development. Shawn, originally from the East Coast, worked at Mammoth Mountain for 10 years prior to coming to TRIBE. Shawn and Jake spent the 2014/15 season fine tuning boards, building our network, and resourcing the best possible materials for our product. Today we’re proud to say that we do business with a dozen other American based companies.